Digitalisation and new technologies - these are nowadays frequently used words. The digitalization of a company has an impact on its efficiency and its resilience to crises and unpredictable events. Moreover, it can bring a number of benefits to businesses, one of which is a reduction in costs by up to a third. So what to digitize and how to get started with business transformation?
One of the easiest and most useful ways to start a digital transformation of your business is to use cloud services and move to the cloud, which offers many benefits:
In addition, cloud services are used by about 77% of companies in the Czech Republic (report by software company SAP based on a survey by Kantar) and are a gateway to implementing other tools (e.g. enterprise information systems or graphics-intensive software) for digitalization or remote working.
Companies should also go one step further in corporate communications. While landlines are still the current communication tools, a more modern, digital style of communication is slowly creeping to the fore, for example:
As many companies nowadays allow their employees to work remotely, communication via email may not be quite enough. Therefore, you can try platforms like Teams, Zoom or Slack to ensure better and faster communication.
Enterprise Resource Planning (ERP) systems help companies optimize their business processes, cash flow and reduce costs. ERP is a de facto one platform that puts all parts of your company's operations in the palm of your hand. You can easily discover which processes are not efficient and work on improving them.
Digitizing processes is not something that necessarily only happens within the company. On the contrary. You can also improve your company's outward operations with customer relationship management (CRM) software. What can CRM do? For example, collect and analyse data on customer behaviour. With the information gathered, businesses can then improve their marketing activities, reach more potential clients and ultimately achieve higher sales. CRM can also predict business trends through machine learning.
Customers expect fast results and continuous availability. However, this level of service is not always possible to provide, especially for smaller companies. Chatbots are the answer to address this situation. What is it? These are programs that can communicate with customers almost on the level of human operators. The big advantage is that they stick to a corporate style of communication and you won't even get snide remarks from them just because they had a bad day. They can communicate in multiple languages and are available 24/7.
Some people are scared as hell of change. But investing in digitalisation and business transformation is essential for business survival. So how do you get started?
If you don't have experience or the necessary knowledge with digital transformation, you'll need to turn to someone who does. Otherwise, you'll be wasting money and time. Look for a partner who has helped several companies with digital transformation and can advise you on what you need to work on first.
Whether you're going to rent technology or buy it outright, choose in a way that doesn't break the bank. The main criterion in digitising your business is return on investment, so you should look at the purchase price as well as the costs that will be needed to run it.
People are most afraid of the unknown, so introduce new technologies to your employees and teach them how to use them. Also outline the benefits they will gain - ease of working and more time for more important activities.
If you don't dare to digitally transform your business yourself, contact us. At Algotech, we have more than 25 years of experience in digital communications and more than 10 years of experience implementing ERP systems or cloud services. We will map your business processes in detail and recommend the best solution for you.
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